…they do it as a “pilot project.”
The newly launched Library and Archives Canada Blog is apparently a somewhat provisional affair, contingent on (funding? feedback?) some definition of success that will require putting a stop to all blog posts on March 20, 2012, for a month-long period of evaluation. It’s all explained on their “About the Blog” page, and it sounds a little bit awkward and strained: as if the desire to finally embrace the new social media is at cross-purposes with the habit of never doing anything without a 5-year plan.
In any case, the new blog is a welcome development, and I hope they can make it stick.